Access key ad buying trends among top TV advertisers ahead of the upfronts. Download Report>

Old Spice TV Spot, 'Smell Em: Standoff'

National Airings
🔒
First Airing
🔒
Last Airing
🔒
Creatives
🔒
Recently Aired On
🔒
Est. Spend
🔒
TV Impressions
🔒
National Impressions
🔒
Local Impressions
🔒

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

Tied up in a wagon full of dynamite, it looks like time's up for this muchacho, but before the fuse is lit, he somehow reaches for his Old Spice Desperado Body Spray and pulls the trigger. With a whiff and powerful stare, he causes the bad guy to inflate like a balloon and float up into the sky, saving this dusty Western town. What a strange deodorant commercial.

Published
July 11, 2016
Advertiser
Old Spice
Advertiser Profiles
Facebook, Twitter, YouTube
Products
Old Spice Desperado Body Spray, Old Spice Desperado Body Wash, Old Spice Desperado 2-in-1, Old Spice Desperado Invisible Solid
Tagline
“Smell 'Em Who's Boss”
Songs
None have been identified for this spot
Mood
Funny
Actors - Add
None have been identified for this spot.
Production
Emma Wilcockson ... Producer, Mark Hall ... Producer, Robert Elswit ... Director of Photography
Agency
Wieden+Kennedy ... Creative Agency, MJZ ... Production Company, Publicis ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots