Tied up in a wagon full of dynamite, it looks like time's up for this muchacho, but before the fuse is lit, he somehow reaches for his Old Spice Desperado Body Spray and pulls the trigger. With a whiff and powerful stare, he causes the bad guy to inflate like a balloon and float up into the sky, saving this dusty Western town. What a strange deodorant commercial.

Advertiser
Advertiser Profiles
Tagline
“Smell 'Em Who's Boss”
Songs - Add
None have been identified for this spot
Mood
Funny
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None have been identified for this spot
Production
Emma Wilcockson ... Producer, Mark Hall ... Producer, Robert Elswit ... Director of Photography, Steve Ayson ... Director
Agency
Wieden+Kennedy Portland (Creative Agency), Publicis (Media Agency), MJZ (Production Company)

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