Chevrolet asked a group of real people to come into a studio and check out some of the 2016 models, including the Silverado, Traverse, Impala, Equinox and Trax. The consensus of the people is very positive, with one woman saying one of the cars was her "dream car." When prompted about what they would do if the car was discounted, a man jokes that he'd drive it right out of the studio. During the Summer Sell Down Event at Chevrolet dealers, several models including the 2016 Silverado 1500 Crew Cab LT will be featured.

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Summer Sell Down (expires: 08/01/2016)
Tagline
“Find New Roads”
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None have been identified for this spot
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Active
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Potsch Boyd ... Spokesman
Agency
McCann Erickson (Agency), Commonwealth//McCann (Creative Agency), Carat (Media Agency)

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