After purchasing a box of ripe, delicious looking strawberries, a woman rinses them once and enjoys them as a snack before putting the container back into the refrigerator to be enjoyed later. But as time passes, more food is bought and the strawberries are pushed toward the back where they rot and remain unseen. After growing enough fungus and mold, the strawberries are tossed into the trash can. Over 40% of all food in America is wasted. Ad Council and Save the Food encourage people not to waste food.