Progressive celebrates small business owners, calling them heroes. Of course, the insurance provider also calls its agents heroes for helping business owners with their needs. Things get even more meta when an insurance professional gets gyros delivered by another hero. As it turns out, the delivery hero actually owns the gyro business, so he's been covered by the small business owner hero comment. The spokesperson tries to recap everyone who's a hero, but gives up because the viewers probably get the picture: Everyone who helps small business owners be heroes is a hero themselves.