Project Runway's Tim Gunn is having his coat tailored as he describes what it's like to be in Allstate's good hands. He relates Allstate's insurance to his tailored coat and how it fits him properly. Like every stitch and seam on his suit, he says, the insurance plans offered by Allstate are tailored to you and your budget. Gunn opens his suit coat to reveal his sewn initials while mentioning the unique, claim-free rewards Allstate has. After Gunn's coat is finished, he admires the craftsmanship by commenting that he's going to live in the suit.