Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Blue Bunny Ice Cream TV Commercial, 'The Dog in a Cone Can't Have a Cone'

It's a beautiful day for a backyard picnic, but unfortunately, not everyone is having fun. Blu the Blue Bunny Ice Cream mascot recognizes the cruel irony of life, which in this case, is a dog in a cone that can't have an ice cream cone. The dog stares longingly at a little girl as she enjoys each lick of her Bunny Tracks ice cream. Blu reminds us to "carpe di ice cream" because you never know when your opportunity to enjoy creamy desserts might be snatched away. When the little girl announces that it's all gone, Blu hops toward the dog and offers to hug it out.

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