Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About King's Hawaiian TV Commercial, 'Baby on the Roll'

A father is chasing his dog who is unfortunately tied to a stroller carrying his infant son. As the dog runs ahead, it is shown that the baby has taken control of the reins and is mushing the family dog towards a picnic table. After a quick pass, the infant snatches the table cloth off the picnic table before coming to a stop. Once the father catches up to his son, he realizes that his young boy has successfully taken all the King’s Hawaiian rolls. Out of breath and a bit surprised, the father takes a bite from a roll while a disappointed mother looks on.

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