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Data is based on life of ad, unless indicated otherwise
Attention Score
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Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About King's Hawaiian TV Commercial, 'Baby on the Roll'
A father is chasing his dog who is unfortunately tied to a stroller carrying his infant son. As the dog runs ahead, it is shown that the baby has taken control of the reins and is mushing the family dog towards a picnic table. After a quick pass, the infant snatches the table cloth off the picnic table before coming to a stop. Once the father catches up to his son, he realizes that his young boy has successfully taken all the King’s Hawaiian rolls. Out of breath and a bit surprised, the father takes a bite from a roll while a disappointed mother looks on.
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Tagline
“Irresistible Since 1950”
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Funny
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None have been identified for this spot
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