2015 Buick Encore TV Spot, 'Is That a Buick?'

A Buick full of passengers pulls up slowly towards a stop sign when one of them quietly whispers to a friend, "I thought this was a Buick?" Another Buick pulls up towards the front of a nightclub and two women standing out front wonder if the vehicle is a Buick. A board meeting is taking place with a video conference call with two workers taking the call inside one of the workers' Buick, which has its own Wi-Fi. One of the women at the nightclub mentions to her friend that her grandpa drives a Buick, only to have a younger man exit the vehicle. During the middle of the conference call, a man hops into the back seat of Tina's Buick announcing that he has the smoothies. Buick is moving away from its image of a vehicle that's outdated and intended for older people.