Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About 2015 Buick Encore TV Commercial, 'Is That a Buick?'

A Buick full of passengers pulls up slowly towards a stop sign when one of them quietly whispers to a friend, "I thought this was a Buick?" Another Buick pulls up towards the front of a nightclub and two women standing out front wonder if the vehicle is a Buick. A board meeting is taking place with a video conference call with two workers taking the call inside one of the workers' Buick, which has its own Wi-Fi. One of the women at the nightclub mentions to her friend that her grandpa drives a Buick, only to have a younger man exit the vehicle. During the middle of the conference call, a man hops into the back seat of Tina's Buick announcing that he has the smoothies. Buick is moving away from its image of a vehicle that's outdated and intended for older people.

Advertiser
Advertiser Profiles
Songs - Add
Mood
Active
Actors - Add
Devin Sidell ... Woman in third row, Caitlin McHugh ... Plays Woman at club that notices Buick, Courtney Rackley ... Lady wearing glasses , Daniel Hall ... Guy getting out of car outside of club, Daniel Juhn ... Voice Over), Ivey Mansel ... Girl at night club with phone, Kovar McClure ... Man Driving Buick with Beard, Michelle Van Der Water ... Tina
Agency
Engage M-1 (Agency)

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