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Data is based on life of ad, unless indicated otherwise

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Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
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TV Impressions
National
Local
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Attention & Performance Analytics
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Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About GEICO Renters Insurance TV Commercial, 'Baa Baa Black Sheep'

Sitting by the fireside, a storyteller reads a variation of the classic nursery rhyme, "Baa, Baa Black Sheep" as he turns the pages of an old picture book. In this version, the black sheep has no wool because a robber stole all his wool sweaters -- along with his TV and gaming system! The story goes on to say GEICO helped the sheep sign up for renters insurance and replaced everything that was stolen. Thus, they all lived happily ever after... except for the robber, who was caught by the police as he tried to sell the stolen goods online.

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The Martin Agency (Agency)
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