A couple is cruising down a picturesque desert highway in a 2016 Audi Q5 when they see a car with a family pop their individual selfie sticks out each window to capture the moment -- even grandma in the back seat. The couple give a glance and a laugh and speed past them. Audi wonders why chase trends when you can make a statement.

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“Truth in Engineering”
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MediaCom (Agency), AKQA (Digital Agency), PHD USA (Media Agency)
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