Comedian Jim Gaffigan is driving his 2017 Chrysler Pacifica when he pulls up next to an empty parking spot at the tennis courts. As he prepares to parallel park, Gaffigan comments on people asking him how he keeps his "dad brand" so strong. With the turn of a knob to activate the hands-free park assist, the Pacifica begins to parallel park itself as he insists that he won't allow others or anything to do what he should do himself. After turning the knob again so the minivan can even out, Gaffigan gloats about the 72-year old woman he beat on the tennis courts. Gaffigan explains that this is how he keeps his "dad brand" strong.

Advertiser
Advertiser Profiles
Tagline
“Imported From Detroit”
Mood
Funny
Actors - Add
Jim Gaffigan ... Comedian
Agency
Doner (Agency), Goodby Silverstein & Partners (Creative Agency), SapientNitro (Digital Agency), Starcom (Media Agency)

More Chrysler Commercials
Related Commercials

Get Full Metrics On This Ad

10 days of access across the site

Media Measurement

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice
Spend
Impressions
Engagement
Back to top