Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Michelob ULTRA Super Bowl 2017 TV Commercial, 'Our Bar' Song by Gary Portnoy

Fitness enthusiasts endure grueling workouts all the while supporting one another before sharing cold beers afterwards. The Michelob ULTRA Super Bowl LI commercial features the iconic theme song from the TV show "Cheers" to underscore the strong camaraderie within fitness communities.

Advertiser
Advertiser Profiles
Products
Tagline
“Brewed for Those Who Go the Extra Mile”
Mood
Active
Events & Venues
Super Bowl LI Feb 5, 2017 at NRG Stadium
Actors - Add
Leyon Azubuike ... crossfitter with beard and gray shirt flexing, Melissa Cay Genove ... woman smiling in the blue tank high fiving friend
Production
Andy Kohman ... Director, Barbara Benson ... Producer, Chris Wickman ... Producer, Derek Cianfrance ... Director, Frank Scherma ... Producer, Gregg Carlesimo ... Producer, Joe Lennon ... Director, Josh Hurley ... Director, Liz Taylor ... Production
Agency
FCB Chicago (Agency), Radical Media (Production Company)

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