Farmers and workers use the Can-Am Defender to transport dirt, bales of hay and heavy equipment. Why did Can-Am go through the work of equipping the Defender with torque, towing and hauling capabilities? The voice-over says the answer is the same reason people put effort into what they do: because a job worth doing is worth doing right.

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Get $500 in accessories when you purchase a Defender (expires: 04/30/2016)
Tagline
“Tough. Capable. Clever.”
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Agency
Cramer-Krasselt (Digital Agency)

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