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Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Kaiser Permanente TV Commercial, 'Bad Habit' Feat. Ayesha Curry and Stephen Curry

Ayesha and Stephen Curry are holding a "Bad Habit Review" session with a small group. On the screen, they review some refrigerator footage of one guy eating late-night snacks including pizza topped with whipped cream and a fist full of spaghetti. The audience watches with disgust and horror, and Stephen dismisses the man on some sort of foul called a "Flavor 2." Ayesha puts Stephen on the receiving side of humiliation when she shows his bad habit video of chewing on his mouthguard. Kaiser Permanente encourages customers to put forth the effort in changing bad habits into good ones.

Advertiser Profiles
Tagline
“A Leader in Preventative Health Care”
Songs - Add
Mood
Funny
Actors - Add
Ayesha Curry ... Actor/Actress, Stephen Curry ... Athlete, Golden State Warriors , Lynn Baber ... Lady with glasses on head
Agency
Campbell Ewald (Agency)

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