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About NCAA March Madness TV Commercial, 'One Shining Moment' Featuring Charles Barkley
Former NBA superstar Charles Barkley plays a piano and sings his rendition of David Barrett's "One Shining Moment" for March Madness. His bad, out of tune singing is joined by other former collegiate basketball players and coaches who chime in their voices to lend Chuck a hand. Players and coaches also reflect on their experiences participating in the Final Four tournament, and how important those moments are to them.
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Tagline
“...And it Only Gets Better.”
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Charles Barkley ... Athlete, Mike Krzyzewski
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Leo Burnett (Agency)
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