Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Cat's Pride Fresh & Light TV Commercial, 'Best Litter' Featuring Katherine Heigl

Actress Katherine Heigl plays a pet therapist in the middle of a session. She informs a cat owner that her feline friend, Duke Meowington, says she is ignoring him and recommends they try Cat's Pride Fresh & Light. Heigl then tells the women she can pet her cat for just three seconds and no longer, or else he'll "scratch the crap out of you."


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