This family goes down the cereal aisle ready to shop for some serious nutrition. They shop the many General Mills options that include, Cocoa Puffs, Rice Chex, Lucky Charms, Reese's Puffs, Cinnamon Toast Crunch and Honey Nut Cheerios. That is how it's done, people. Boom!

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David Barrera ... Father, Isabella Day ... Daughter, Mason Andrew Davis ... Son
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Publicis Modem (Agency), Saatchi & Saatchi (Creative Agency), Mindshare (Media Agency)

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