Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Blue Buffalo Naturally Fresh TV Spot

Most cat owners are conscious of the smell emanating from their cat's litter box. Blue Buffalo's Naturally Fresh litter is made with walnut shells and helps eliminate odor.

iSpot Review — July 8, 2015

When a packaged goods brand thinks it has a distinct feature that makes it unique and able to do a better job, this is how a creative team sells it to the viewer.

There are many tried-and-true techniques at work in this cat litter TV commercial from Blue Buffalo. In a move clearly targeted to older cat-owning consumers with expendable income, the commercial centers on a dining room testimonial approach with the female character speaking frankly about the product, its ingredients and its benefits.

The commercial also highlights the use of product demonstrations and leans heavily on competitive comparisons that quantify the superior nature of the brand.

All of these ad features point to a well-considered and well-managed creative development process meant to leave a clear impression of superiority with high-end category shoppers.




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