DIRECTV TV Spot, 'Jimbo Escapes'

iSpot Review - July 8, 2015

Chaos theory meets the consequences of cable TV in this well-executed creative, continuing a line of ads in the long-running DirecTV campaign. The campaign's hook is the absurd liberties taken with the consequences of sticking with cable TV. A viewer generally aware of the campaign will hear the voiceover, note the familiar set-up, and then linger to see the punch-line of an ending.

This spot is particularly strong in that it is executed beautifully to engage and hold onto those not familiar with the campaign. The framing, edits and character acting in the spot harkens a hand-crafted Wes Anderson joint, which is just the light and quirky visual style needed to sell the fun of this campaign.

Should this campaign keep moving forward, expect to see the execution choices and quality of this ad influence the look and feel of future spots from DirecTV.