Don't let them give your job to someone new because your feeling down about cable, switch to DirecTV instead.
iSpot Review — July 8, 2015
Chaos theory meets the
consequences of cable TV in this well-executed creative, continuing a line of
ads in the long-running DirecTV campaign. The campaign's hook is the absurd
liberties taken with the consequences of sticking with cable TV. A viewer generally aware of the campaign will
hear the voiceover, note the familiar set-up, and then linger to see the
punch-line of an ending.
This spot is particularly strong
in that it is executed beautifully to engage and hold onto those not familiar
with the campaign. The framing, edits and character acting in the spot harkens
a hand-crafted Wes Anderson joint, which is just the light and quirky visual
style needed to sell the fun of this campaign.
Should this campaign keep moving
forward, expect to see the execution choices and quality of this ad influence
the look and feel of future spots from DirecTV.