UnitedHealthcare TV Spot, 'Our Song'
About this Commercial
Chicago based advertising agency Leo Burnett, does a wonderful job to get the message across of health insurance in this 30-second United HealthCare ad. Even if it means destroying a table while dancing to an iconic pop culture hit.
When Patrick Swayze lifted Jennifer Grey in the air during the movie Dirty Dancing, an iconic moment was born and forever sealed into pop culture history. It also made the song used, "(I've Had) The Time of My Life" from Bill Medley and Jennifer Warnes, incredibly popular. United HealthCare borrows the moment from cinema history, and attempts to replicate it using a regular couple in their home, only the results are a bit different than the perfect moment depicted on screen.
Pointing out that there's thousands of ways to end up in the healthcare system, and then following up with solutions to those ways, is both informative and direct. But that would be boring and expected, easily forgotten by the time the next commercial starts up. But by showing one of the ways you can end up in the healthcare system by singling out a specific rule, and hilariously playing out how something can go wrong when you don't expect it, that's what gets people talking.
August 21, 2015