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AT&T gives a haunting example of how texting while driving can lead to disastrous results. One mother shows the text her daughter read right before she drove into oncoming traffic. The wireless brand encourages you to take the pledge to not text and drive as no text is worth dying over.

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Tagline
“Txting & Drivng ... It Can Wait”
Songs - Add
None have been identified for this spot
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Emotional
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None have been identified for this spot
Agency
BBDO (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency)
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