Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Smokey Bear Campaign TV Commercial, 'Bear Hug'

These campers do the right thing by dousing their campfire after use. Their reward: A hug from Smokey himself!

Advertiser Profiles
Tagline
“Only You Can Prevent Wildfires”
Songs - Add
Mood
Active
Actors - Add
Rebecca Abraham ... Camper
Characters

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