Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Smokey Bear Campaign TV Commercial, 'Burning Debris'

Humans can be silly sometimes when it comes to burning backyard debris, so it's a good thing that Smokey Bear is vigilant as ever. Smokey emerges from the bushes to help out a family in need of cleaning up their yard. He teaches them how to make their debris pile shorter and safer to avoid starting a wildfire but declines to fist bump in celebration. Be careful when burning backyard debris because Smokey is watching you.

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Tagline
“Only You Can Prevent Wildfires”
Songs - Add
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Funny
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