Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Black or White TV Movie Trailer

Elliot Anderson lost his wife in a car accident as he's been raising his granddaughter Eloise all on his own. He soon finds himself in the middle of a child custody battle against Eloise's grandmother, Rowena, who believes she should be raised by Reggie, a drug addict. Now, Elliot must do everything he can to protect the child. "Black or White," in theaters January 30, 2015, is rated PG-13.

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Songs - Add
Mood
Emotional
Movie Profiles
Actors - Add
Jillian Estell ... Eloise Anderson, Kevin Costner ... Elliot Anderson, Octavia Spencer ... Rowena Jeffers, Bill Burr ... Rick Reynolds, Mpho Koaho ... Duvan Araga
Production
Mike Binder ... Director
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