Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Kraft/Nabisco TV Commercial For Anything Dressing

Kraft's Anything dressing is no longer strictly limited to salad and is free to see other edibles. After the breakup, a head of lettuce is watching TV alone on a couch surround by tissues, dropping one on the floor. The main light source in the room comes from the flickering TV. The next scene shows the lettuce staring at an empty refrigerator before laying in bed and watching the rain through a window next to a silent telephone. The somber scene quickly cuts to a completely different mood. Kraft Anything dressing is busting a move on the dance floor surrounded by a variety of foods. In this commercial, Joshua Ledet covers the Etta James song "I'd Rather Go Blind."

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