Media Measurement
Data is based on life of ad, unless indicated otherwise
National Airings
Est. Spend
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Engagement Rating
Media Measurement
Data is based on life of ad, unless indicated otherwise
Est. Spend
TV Impressions
National
Local
VOD/OTT
Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise
Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement
About General Mills TV Commercial, 'Surprising News'
Different General Mills mascots meet in a field. General Mills now has more whole grain in all of their cereals than any other ingredient. It's the healthy way your kids can grow up strong.
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Publicis Modem (Agency), Saatchi & Saatchi (Creative Agency), MindShare (Media Agency)
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