Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Kraft Macaroni & Cheese TV Commercial, 'Book Club'

In this commercial, a boy comes down the stairs to find his mother's book club eating his Kraft Macaroni & Cheese. He tells his mom that he's got a book she should read: "A Mother's Betrayal."

Advertiser Profiles
Tagline
“You Know You Love It”
Songs - Add
Mood
Funny
Actors - Add
Cole Sand , Jennifer Kenyon ... Red-head book club lady, Lea Ann Eaves ... Book clubber with glasses, Ted Williams ... Voice Over)
Characters
Agency
Crispin Porter & Bogusky (Creative Agency)

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