Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Recently Aired On
Est. Spend
TV Impressions
National
Local
VOD/OTT

Performance Analytics
Data is based on life of ad, unless indicated otherwise

Avg. View Rate
Industry Avg.
Earned Online Views
Social Impressions
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Engagement Rating
Industry Share of Voice - past 2 weeks
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Impressions
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About AT&T TV Commercial, 'Bigger or Smaller' Featuring Beck Bennett

As AT&T shows, kids know how to give the most adorable, entertaining responses to the simplest of questions! After Beck Bennett immediately gets the idea these interviewees believe bigger is better than smaller, he asks why having a big treehouse is better than having a small one. Apparently, if you want to own a treehouse, you'll want enough room to do the disco. Also, the little boy makes a valid point about how a small treehouse would require you to own a very tiny TV that would make you hold the wire for a long time. That would indeed be a pain in the buns.

Advertiser
Advertiser Profiles
Tagline
“Rethink Possible”
Mood
Funny
Actors - Add
Beck Bennett ... Host, Ezra Alcon-Kirshman ... Kid talking about TV, Bella King ... Girl in demin shirt, Morgan Skye ... Redhead
Characters
Production
Jorma Taccone ... Actor/Actress
Agency
BBDO (Agency), BBDO (Creative Agency), BBDO Worldwide (Digital Agency), Hearts & Science (Media Agency), Caviar (Production Company)

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