Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
Est. Spend

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Engagement Rating

Media Measurement
Data is based on life of ad, unless indicated otherwise

National Airings
First Airing
Last Airing
Creatives
Est. Spend
TV Impressions
National
Local
VOD/OTT

Attention & Performance Analytics
Data is based on life of ad, unless indicated otherwise

Attention Score
Industry Avg.
Earned Online Views
Social Impressions
Sentiment
Engagement Rating
Industry Share of Voice - past 2 weeks
Spend
Impressions
Engagement

About Hotwire TV Commercial, 'Mexico'

Chances are this dad packing up his little SUV crossover isn't headed to Mexico for an epic surf trip. He's not going to be sleeping on the beach or drinking coconut water out of a conch shell, those are things an adventurous person would do. Big Papa here is only slightly adventurous, he'll be teaching the kids how to boogie board.

Advertiser
Advertiser Profiles
Tagline
“Be Slightly Adventurous”
Songs - Add
Mood
Active
Actors - Add
Michael Andrew Hart ... Dad, Brady Fine ... Younger brother, Gabriel Fine ... Older brother
Characters
Agency
Heat (Creative Agency)

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