Access key ad buying trends among top TV advertisers ahead of the upfronts. Download Report>

CeraVe Super Bowl 2024 TV Spot, 'Michael CeraVe' Featuring Michael Cera

National Airings
๐Ÿ”’
First Airing
๐Ÿ”’
Last Airing
๐Ÿ”’
Creatives
๐Ÿ”’
Recently Aired On
๐Ÿ”’
Est. Spend
๐Ÿ”’
TV Impressions
๐Ÿ”’
National Impressions
๐Ÿ”’
Local Impressions
๐Ÿ”’

There's a Better Way to Measure TV & Streaming Ad ROI

Screenshot of product dashboard
  • Real-Time Ad Measurement Across Linear and CTV
  • TV Ad Attribution & Benchmarking
  • Marketing Stack Integrations and Multi-Touch Attribution
  • Real-Time Video Ad Creative Assessment
Get a Demo Today

"Human skin is my passion," actor Michael Cera says, during Super Bowl LVIII as he holds up a tub of CeraVe Moisturizing Cream. Mysterious and otherworldly music swells in the opaque, curtain-lined room, highlighting an undercurrent of whispering yet somehow distant romance. Michael IS CeraVe, and this is HIS cream. Even the sheer rock face of a looming cliff will feel the hydrating power of his lotion. As Michael poses with models, the camera cuts back, to show Mr. Cera presenting his commercial to the CeraVe office Dermatologist Review. None of the professionals in the room seem excited, as Michael awkwardly tries to explain how his name, Cera, and CeraVe are so similar. It would be the perfect crossover. They say a joke doesn't work if you have to explain it, Michael. Sorry to say, this CeraVe will be developed with dermatologists only.

Published
February 11, 2024
Advertiser
CeraVe
Advertiser Profiles
Facebook, Twitter, YouTube
Products
CeraVe Moisturizing Cream
Tagline
“Developed with Dermatologists. Not Michael Cera”
Songs
None have been identified for this spot
Mood
Funny
Events & Venues
2024 Super Bowl LVIII
Actors - Add
Michael Cera ... Actor/Actress, Arnold Y. Kim ... Executive in navy suit
Agency
Ogilvy ... Media Agency

Have questions about this ad or our catalog? Check out our FAQ Page.

Screenshots
View All Screenshots