Top Posts Matches (204 results)

Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads

Creative Outcomes | Wings and Wins: The Trifecta of Jason Kelce, Football, and Buffalo Wild Wings

Creative Outcomes | Beetlejuice, Beetlejuice, BeetleMax: How CarMax Cleverly Proves It Offers a Better Way

How Activision Scores Outcomes With Modern Sports Media Measurement

Creative Outcomes | Uber Shows Up: How “On Our Way” by Uber Resonated with Viewers

How College Football Viewing Could Realign For Conferences This Fall

Cannes Lions 2024: Marketers Call for Unification

My Code Taps iSpot to be Third Party Measurement Provider of its Diverse Slate of CTV Apps and Properties

Hellmann’s Super Bowl Spot is the Cat’s “Meow”

Party in the Back: Kawasaki Scores With Playful Super Bowl Debut

Winning Through Storytelling: The Power of Narratives in Super Bowl Ads

Streaming Measurement Has Its Coming of Age Moment