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‘Worth It’ Indeed: Shake Shack’s Ad Campaign and the Art of Culinary Storytelling
‘Worth It’ Indeed: Shake Shack’s Ad Campaign and the Art of Culinary Storytelling
Tigers, Touchdown, and Megan Thee Stallion: Inside Pepsi’s Gladiator-Themed Campaign
Tigers, Touchdown, and Megan Thee Stallion: Inside Pepsi’s Gladiator-Themed Campaign
Creative Outcomes | Target’s Pawsitive Impact: The Secret Behind The Cuddle Collab’s Record-Breaking Consideration
Creative Outcomes | Target’s Pawsitive Impact: The Secret Behind The Cuddle Collab’s Record-Breaking Consideration
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
Creative Outcomes | Golden Arches, Golden Memories: Quantifying the Success of McDonald’s Nostalgic Ads
The Modern Solutions to the Biggest TV Measurement Challenges
The Modern Solutions to the Biggest TV Measurement Challenges
How Activision Scores Outcomes With Modern Sports Media Measurement
How Activision Scores Outcomes With Modern Sports Media Measurement
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
Creative Outcomes | Nostalgia Meets Future: The Origins of Toys R Us
How College Football Viewing Could Realign For Conferences This Fall
How College Football Viewing Could Realign For Conferences This Fall
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Hellmann’s Super Bowl Spot is the Cat’s “Meow”
Streaming Measurement Has Its Coming of Age Moment
Streaming Measurement Has Its Coming of Age Moment
The Drama (And Talk Shows) Behind CPG’s Q3 TV Ad Growth
The Drama (And Talk Shows) Behind CPG’s Q3 TV Ad Growth
Super Bowl Teaser Spotlight: Don’t Judge Ant-Man — That Heineken is Alcohol-Free
Super Bowl Teaser Spotlight: Don’t Judge Ant-Man — That Heineken is Alcohol-Free