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Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
From Everyday Damage to Everyday Confidence: How Olaplex is Striving for Emotion
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign
iSpot Welcomes Steven Millman as Chief Scientist
iSpot Welcomes Steven Millman as Chief Scientist
iSpot, Circana, and Paramount Partner to Bring Outcomes at Scale to CPG Advertisers
iSpot, Circana, and Paramount Partner to Bring Outcomes at Scale to CPG Advertisers
Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign
Character Appeal vs. Brand Recall: Key Insights from On Running’s Elmo Campaign
The Top 10 Streaming & Linear Ad Power Players Ranked
The Top 10 Streaming & Linear Ad Power Players Ranked
Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment
Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment
Eric Stonestreet Shows Viewers How to ‘Experience More’ in Norwegian Cruise Line’s Campaign
Eric Stonestreet Shows Viewers How to ‘Experience More’ in Norwegian Cruise Line’s Campaign
Turning Weird into Safe: Cash App’s ‘Weird for Real’ Campaign Strikes a Chord with Viewers
Turning Weird into Safe: Cash App’s ‘Weird for Real’ Campaign Strikes a Chord with Viewers
The Future of TV Advertising: Insights from ‘The Efficiency Curve’ Study Powered by iSpot and LG Ads Solutions
The Future of TV Advertising: Insights from ‘The Efficiency Curve’ Study Powered by iSpot and LG Ads Solutions