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Hot Super Bowl Brands: Drake’s T-Mobile ‘Hotline Bling’ Dials Up 54 Million Social Impressions, 35% More Than Heinz Ketchup’s No. 2 Weiner Dog Stampede
Hot Super Bowl Brands: Drake’s T-Mobile ‘Hotline Bling’ Dials Up 54 Million Social Impressions, 35% More Than Heinz Ketchup’s No. 2 Weiner Dog Stampede
Adobe Trumps Adidas’ Week-long Streak For Most Engaging Ad
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Beyond the Star Power: Why the :30 “Spinning Explained” Ad is Driving Casino Curiosity
Beyond the Star Power: Why the :30 “Spinning Explained” Ad is Driving Casino Curiosity
A Prairie Dog, a Horse, and a Pharmacy Walk Into an Ad: Inside GoodRx’s “The Savings Wrangler”
A Prairie Dog, a Horse, and a Pharmacy Walk Into an Ad: Inside GoodRx’s “The Savings Wrangler”
Nike Asks Young Athletes, “Why Do It?”
Nike Asks Young Athletes, “Why Do It?”
How Credit One’s “Credit Wreckers” are Empowering Consumers
How Credit One’s “Credit Wreckers” are Empowering Consumers
From Split Ends to Star Power: Pantene’s Cross-Generational Play
From Split Ends to Star Power: Pantene’s Cross-Generational Play
Grey Goose Invites Viewers to Savor Life with Zoe Saldaña
Grey Goose Invites Viewers to Savor Life with Zoe Saldaña
‘Nearly Home’: Viewer Reaction to Realtor.com’s Campaign Featuring Reba McEntire
‘Nearly Home’: Viewer Reaction to Realtor.com’s Campaign Featuring Reba McEntire
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal
Leading with Payment Choice—How Will Ferrell Convinced Viewers to Pay with PayPal