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Do Shorter Ads Keep Attention? Factors Driving Tune Out
Do Shorter Ads Keep Attention? Factors Driving Tune Out
We’ve Partnered with NBCUniversal to Make Outcome-Based TV Selling a Reality
We’ve Partnered with NBCUniversal to Make Outcome-Based TV Selling a Reality
Samsung Mobile Remains a Strong TV Advertiser Despite Note 7 Setbacks
Samsung Mobile Remains a Strong TV Advertiser Despite Note 7 Setbacks
iSpot.tv and TVSquared Partner to Link TV Ad Airings to Sales
Xbox vs. PlayStation: Comparing TV Ad Performance
Xbox vs. PlayStation: Comparing TV Ad Performance
Brands Continue to Spend Big on Oscar Night
Target’s Red Bag Is a Hit: Inside the “It’s in the Bag” Creative Results
Target’s Red Bag Is a Hit: Inside the “It’s in the Bag” Creative Results
Scottish Craft, French Accent, Mixed Signals: Inside the Response to The Glenlivet’s “Peachtanque”
Scottish Craft, French Accent, Mixed Signals: Inside the Response to The Glenlivet’s “Peachtanque”
Laughs Without the Craving: What Snickers’ Hungr.AI Ad Got Right (and Wrong)
Laughs Without the Craving: What Snickers’ Hungr.AI Ad Got Right (and Wrong)
A Whimsical Refresh: Goldfish Pairs Nostalgia and Quality in New Campaign
A Whimsical Refresh: Goldfish Pairs Nostalgia and Quality in New Campaign
Built for an Ad-Centric TV & Video Marketplace: iSpot Re-Certified by the JIC as a National Currency and Why It Matters 
Built for an Ad-Centric TV & Video Marketplace: iSpot Re-Certified by the JIC as a National Currency and Why It Matters 
Reese’s Oreo Anniversary Spot Blends Star Power, Nostalgia, and Fan-Inspired Roots
Reese’s Oreo Anniversary Spot Blends Star Power, Nostalgia, and Fan-Inspired Roots