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Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Beyond Celebrity Endorsements: The Takeaways from Gatorade’s Kendrick Lamar Campaign
Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment
Support, Strength, and Success: Adidas’ Winning Formula for Athlete Empowerment
From VHS to VR: Why Meta Quest’s Jane Fonda Ad Outpaced Most Fitness Ads
From VHS to VR: Why Meta Quest’s Jane Fonda Ad Outpaced Most Fitness Ads
Transparency Series Recap: Unifying Measurement & Marketers
Transparency Series Recap: Unifying Measurement & Marketers
Challenger Brands: Disrupting Consumer Behavior
Challenger Brands: Disrupting Consumer Behavior
Creative Outcomes | Target’s Pawsitive Impact: The Secret Behind The Cuddle Collab’s Record-Breaking Consideration
Creative Outcomes | Target’s Pawsitive Impact: The Secret Behind The Cuddle Collab’s Record-Breaking Consideration
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Creative Outcomes | Shifting Gears: The Viewer’s Take on Mazda’s Human-Centric ‘Memory Lane’ Ad
Messaging in Election Years: How to Know What’s Right for Your Brand
Messaging in Election Years: How to Know What’s Right for Your Brand
iSpot Data Shows Oscars Ads Take Home Sunday Primetime Win
iSpot Data Shows Oscars Ads Take Home Sunday Primetime Win
Party in the Back: Kawasaki Scores With Playful Super Bowl Debut
Party in the Back: Kawasaki Scores With Playful Super Bowl Debut
Streaming Measurement Has Its Coming of Age Moment
Streaming Measurement Has Its Coming of Age Moment
Daytime Spotlight: Daytime TV Ad Impressions Grow With News, Game Shows
Daytime Spotlight: Daytime TV Ad Impressions Grow With News, Game Shows