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Ask the iSpot Expert: Benchmarking Video Creative Effectiveness
Ask the iSpot Expert: Benchmarking Video Creative Effectiveness
Accelerating Measurement for Audience-Based Advertising with OpenAP
Accelerating Measurement for Audience-Based Advertising with OpenAP
Segment Matching: Advancing TV Ad Measurement for the Digital Era
Segment Matching: Advancing TV Ad Measurement for the Digital Era
Wireless Industry: Digital Engagement Drives Net Customer Additions
Wireless Industry: Digital Engagement Drives Net Customer Additions
A Footlong Leap Forward: Subway Resurrects the Sub Club
A Footlong Leap Forward: Subway Resurrects the Sub Club
6 Questions Your CMO Will Ask in 2026—And How to Be Ready
6 Questions Your CMO Will Ask in 2026—And How to Be Ready
From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy
From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Paws, Play, and Passion: Purina Becomes U.S. Soccer’s Official Pet Partner
Paws, Play, and Passion: Purina Becomes U.S. Soccer’s Official Pet Partner
Nike Asks Young Athletes, “Why Do It?”
Nike Asks Young Athletes, “Why Do It?”
‘Pickle the World’: Sonic Joins Pickle Mania in New Spot
‘Pickle the World’: Sonic Joins Pickle Mania in New Spot
Pizza Hut Reinforces its “Delivery Anywhere” Premise and Young Males Respond
Pizza Hut Reinforces its “Delivery Anywhere” Premise and Young Males Respond