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Xbox vs. PlayStation: Comparing TV Ad Performance
Xbox vs. PlayStation: Comparing TV Ad Performance
Week One of the NFL Kicks Off: These Advertisers Came to Play
Behind the Lens: Apple’s Cinematic Take on the iPhone 17 Pro
Behind the Lens: Apple’s Cinematic Take on the iPhone 17 Pro
The Winning Formula Behind Scopely’s Star-Studded Monopoly Go Campaign
The Winning Formula Behind Scopely’s Star-Studded Monopoly Go Campaign
The Rising but Risky Use of Humor in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
Which Brands Aced Back-to-School TV Advertising?
Which Brands Aced Back-to-School TV Advertising?
Red Lobster Gives Consumers More Reasons to Love Seafood
Red Lobster Gives Consumers More Reasons to Love Seafood
From Measurement to Optimization: How Roku and iSpot Are Making Outcomes Actionable in Streaming
From Measurement to Optimization: How Roku and iSpot Are Making Outcomes Actionable in Streaming
A Footlong Leap Forward: Subway Resurrects the Sub Club
A Footlong Leap Forward: Subway Resurrects the Sub Club
Proof That Nostalgia Still Sleighs: Capital One’s New Holiday Campaign
Proof That Nostalgia Still Sleighs: Capital One’s New Holiday Campaign
When Touchdowns Start Sounding Delicious: Inside Uber Eats’ New NFL Ads
When Touchdowns Start Sounding Delicious: Inside Uber Eats’ New NFL Ads
6 Questions Your CMO Will Ask in 2026—And How to Be Ready
6 Questions Your CMO Will Ask in 2026—And How to Be Ready