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iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.”
iSpot’s Julie Van Ullen Breaks Down Outcomes in the Market: “There are a lot of point solutions that market themselves as outcome-based companies that are really just a signal.”
iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement”
iSpot’s Sean Muller Breaks Down Outcomes: “There’s a Big Difference Between Signals and Measurement”
How WBD’s Michele Resnick Sees the Future of Measurement & Outcomes in Media
How WBD’s Michele Resnick Sees the Future of Measurement & Outcomes in Media
The Short List: Key Takeaways from iSpot’s 2026 Video Ad Strategy Survey
The Short List: Key Takeaways from iSpot’s 2026 Video Ad Strategy Survey
Putting the Ad Intelligence in AI: Takeaways From TV Disrupt 2026
Putting the Ad Intelligence in AI: Takeaways From TV Disrupt 2026
From “The Intelligence Age” to “Family Farm”: Tracking OpenAI’s Creative Evolution
From “The Intelligence Age” to “Family Farm”: Tracking OpenAI’s Creative Evolution
The Power of Outcome Guarantees for Advertisers
The Power of Outcome Guarantees for Advertisers
Axe Uses Cavemen and Comedy to Launch Next-Generation Spray System
Axe Uses Cavemen and Comedy to Launch Next-Generation Spray System
PetSmart Leverages Brick-and-Mortar Strengths to Convince Customers to Ditch Online Competitors
PetSmart Leverages Brick-and-Mortar Strengths to Convince Customers to Ditch Online Competitors
From Programmatic to Performance: Julie Van Ullen’s Industry Lens
From Programmatic to Performance: Julie Van Ullen’s Industry Lens
The Primal Call to Protect: Mutual of Omaha Revitalizes a 60-Year Legacy
The Primal Call to Protect: Mutual of Omaha Revitalizes a 60-Year Legacy
Building “Room to Dream”: Rocket Mortgage and Jahmyr Gibbs Take the Field
Building “Room to Dream”: Rocket Mortgage and Jahmyr Gibbs Take the Field