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Optimizing Cross-Platform Ad Campaigns Across Creative, Audience and Outcomes
Optimizing Cross-Platform Ad Campaigns Across Creative, Audience and Outcomes
The Case for Precision in Sports Media Measurement
The Case for Precision in Sports Media Measurement
The Formula Behind a Leading Beer Brand’s Latest Ad Success
The Formula Behind a Leading Beer Brand’s Latest Ad Success
The Rising but Risky Use of Humor in Super Bowl Ads
The Rising but Risky Use of Humor in Super Bowl Ads
NFL TV Ad Reach Goes the Extra Yard
NFL TV Ad Reach Goes the Extra Yard
Mastering the Art of Streaming Advertising with Modern Streaming Measurement
Mastering the Art of Streaming Advertising with Modern Streaming Measurement
Rising Pharma Brands Pop Up During News Programs
Rising Pharma Brands Pop Up During News Programs
Beer Brands Bubble Up on TV in Q3
Beer Brands Bubble Up on TV in Q3
Streamers Bet on Football TV Audiences
Streamers Bet on Football TV Audiences
Streaming Converts 6x Higher for Insurance Brand Amica
Streaming Converts 6x Higher for Insurance Brand Amica
How Molson Coors Brews Business Results With Granular, Real-Time TV Data: an iSpot Success Story
How Molson Coors Brews Business Results With Granular, Real-Time TV Data: an iSpot Success Story
NBA 2022-23 TV Advertising: Hoops Score Again For Brands
NBA 2022-23 TV Advertising: Hoops Score Again For Brands