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We’ve Partnered with NBCUniversal to Make Outcome-Based TV Selling a Reality
We’ve Partnered with NBCUniversal to Make Outcome-Based TV Selling a Reality
With digital ad spend set to outstrip TV, is your ad budget working hard enough?
With digital ad spend set to outstrip TV, is your ad budget working hard enough?
Super Bowl Newbies Take the Field: 14 Brands Will Make Their Big Game Debuts
Super Bowl Newbies Take the Field: 14 Brands Will Make Their Big Game Debuts
Femvertising Makes For Brands’ Most Effective Spots
Femvertising Makes For Brands’ Most Effective Spots
Red Lobster Gives Consumers More Reasons to Love Seafood
Red Lobster Gives Consumers More Reasons to Love Seafood
6 Questions Your CMO Will Ask in 2026—And How to Be Ready
6 Questions Your CMO Will Ask in 2026—And How to Be Ready
The Flannel Effect: L.L. Bean Channels Cozy Moments for Holiday Gold
The Flannel Effect: L.L. Bean Channels Cozy Moments for Holiday Gold
“Drawn Together”: Starbucks’ Animated Holiday Ad Campaign
“Drawn Together”: Starbucks’ Animated Holiday Ad Campaign
From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy
From Below-the-Belt to Best Face Forward: Manscaped’s New Campaign Strategy
Inside “Where Champions Fly”: Insights on Delta’s Olympic Debut Ad
Inside “Where Champions Fly”: Insights on Delta’s Olympic Debut Ad
Duck Lips, Pop Culture, and Pringles: How the Snack Brand Landed Cross-Generational Appeal
Duck Lips, Pop Culture, and Pringles: How the Snack Brand Landed Cross-Generational Appeal
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers
Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers