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Artificial Intelligence, Real Impact: Viewer Insights from Under Armour’s Latest Ad

Hellmann’s Super Bowl Spot is the Cat’s “Meow”

Losing the Plot: Storytelling in Super Bowl Ads is in Decline

The Keys to Successful Celebrity Use in Super Bowl Ads

Streaming Measurement Has Its Coming of Age Moment

iSpot Welcomes Sports Veteran David Coletti as New VP of Sports Research & Insights

Audiences Eat Up Laughs From QSR TV Advertisers

The Drama (And Talk Shows) Behind CPG’s Q3 TV Ad Growth

Streamers Bet on Football TV Audiences

iSpot.tv Earns MRC Accreditation for National TV Ad Occurrence Reporting

Why iSpot Acquired 605

TVision and iSpot Contextualize Co-Viewing by Personifying Big Data