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Currency Update: CTV Verification Initiative

Viant Advances TV Ad Offerings with iSpot Unified Measurement

How to Create Funny Video Ads Without Compromising Your Brand

Beyond the Viral Punchline: Breaking Down McDonald’s Big Arch Creative Performance

Aligning with Health Trends: PepsiCo Introduces “Unbelievably” Pepsi Prebiotic Cola

PetSmart Leverages Brick-and-Mortar Strengths to Convince Customers to Ditch Online Competitors

From Programmatic to Performance: Julie Van Ullen’s Industry Lens

The Creative Approaches Fueling the Top 5 Most Likeable Super Bowl LX Pre-Releases

An Early Look at This Year’s Super Bowl Ad Playbook

The Primal Call to Protect: Mutual of Omaha Revitalizes a 60-Year Legacy

From Measurement to Optimization: How Roku and iSpot Are Making Outcomes Actionable in Streaming

Proof That Nostalgia Still Sleighs: Capital One’s New Holiday Campaign