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The Creative Approaches Fueling the Top 5 Most Likeable Super Bowl LX Pre-Releases

“Drawn Together”: Starbucks’ Animated Holiday Ad Campaign

PrettyLitter’s “Gift of Gab” Changes the Litter Conversation

Outcomes in Action: Stop Guessing and Start Proving Your TV and Video Ad ROI

Burger King “Rules” Above-Norm Results

From Sidelines to Center Court: Lessons from Humana’s Pickleball Campaign

The Fun Aunt Proves Everyday Trips Can Be Rewarding Adventures with Wyndham

‘Nearly Home’: Viewer Reaction to Realtor.com’s Campaign Featuring Reba McEntire

iSpot and National CineMedia Partner to Provide First-of-its-Kind Cinema Measurement at Scale

Flipping the Script: Viewer Insights on Motorola’s 2025 Razr Campaign

Tariffs Hit—How U.S. Auto Ads Answered and Consumers Responded

Visa Links Possibilities to Who One Wants to Be