Search iSpot All Ads Brands Topics Pages Reports Playbooks Case Studies Posts Top Playbooks Matches (11 results) The Creative Advantage: 5 Ways Brands Drive Outcomes With Video Ad Testing Driving Full-Funnel TV Ad Performance Mastering the Art of Streaming: Killer KPIs to Drive Ad Effectiveness The Data-Driven Marketer’s Guide to TV Buying Outcomes in Action: 7 Ways Brands Optimize In-Store and Online Conversions Audience First: Best Practices for Advanced Audience Measurement The iSpot Data Connect Advantage Sports Ad Measurement Buyer’s Guide for Brands 6 Pitfalls of Untested Video Ads TV Advertising Lift & ROAS 7 Mistakes To Avoid When Ramping Up TV Advertising