Mastering the Art of Streaming: Killer KPIs to Drive Ad Effectiveness

As the streaming market expands, advertisers find themselves in an increasingly complex landscape filled with new challenges. From deduplicating reach to verifying ad delivery, advertisers need new measurement methods and metrics to produce outcomes.

This comprehensive playbook breaks down the 5 questions advertisers must answer for efficiency and results within the fragmented streaming ad landscape. Uncover essential measurement strategies and key KPIs to avoid waste, reach the right audiences at the right time, and gain an edge in the crowded marketplace. 

Uncover how to:

• Ensure streaming ads reach to your target audiences 
• Measure incremental CTV reach over linear
• Verify streaming ad visibility
• Identify top-performing publishers for reach and conversions
• Assess the competitive edge of your media strategy