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Proving Media Effectiveness
Proving Media Effectiveness
Ford Revs Up With Emotion for its First Global Brand Push in 15 Years
Ford Revs Up With Emotion for its First Global Brand Push in 15 Years
Popeyes “Gets Saucy” with New Flavor Fun
Popeyes “Gets Saucy” with New Flavor Fun
Spotlight: Ads That NFL Fans Couldn’t Ignore
Spotlight: Ads That NFL Fans Couldn’t Ignore
“The Biggest Drop”: A Brand Collaboration Ties Into a Cultural Moment
“The Biggest Drop”: A Brand Collaboration Ties Into a Cultural Moment
Broadcast TV Uses NFL to Help Deliver Business Outcomes
Broadcast TV Uses NFL to Help Deliver Business Outcomes
Where NFL Fans Watch When the Games Are Over
Where NFL Fans Watch When the Games Are Over
Why “The Lunchables Effect: Fractions” is Too Cool for School
Why “The Lunchables Effect: Fractions” is Too Cool for School
Burger King “Rules” Above-Norm Results
Burger King “Rules” Above-Norm Results
New iSpot and Swoop Partnership Brings Greater Precision to Pharma Advertising
New iSpot and Swoop Partnership Brings Greater Precision to Pharma Advertising
Cheetle Dust “Thingertips” Offers a Finger-Lickin’ Tie-In Surprise
Cheetle Dust “Thingertips” Offers a Finger-Lickin’ Tie-In Surprise
From Split Ends to Star Power: Pantene’s Cross-Generational Play
From Split Ends to Star Power: Pantene’s Cross-Generational Play