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Killing the Stink: Why Lysol’s New Odor Focus—Starting with “Refs Stink”— Was a Win With Consumers

The Eli Lilly Approach to TV & Video Ad ROI

Walmart Turns Whoville Into WhoKnewVille for the Holidays

Jefferson’s “One Thing Led to Another” Breaks With Tradition

Beyond the Star Power: Why the :30 “Spinning Explained” Ad is Driving Casino Curiosity

Anthropic’s Claude Claims There’s Never Been a Better Time to Be a Problem

Ford Revs Up With Emotion for its First Global Brand Push in 15 Years

Timothée Chalamet Takes the Wheel in Lucid Motors “Driven” Campaign

Cheetle Dust “Thingertips” Offers a Finger-Lickin’ Tie-In Surprise

From Split Ends to Star Power: Pantene’s Cross-Generational Play

Visual Humor Conveys What’s Unique About Cheez-Its

‘A Table Set for Change’: Did Volvo’s Eco-Friendly Ad Hit the Mark?