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Still Measuring YouTube Separately? Here’s What You’re Missing.

Analyzing Lifestyle Positioning in Rivian’s Long-Form Ads

iSpot SAGE: Our New Agentic AI Platform in Action With GM

Next-Gen Video Ad Intelligence Is Here. Meet iSpot SAGE.

Inside Super Bowl LX’s Celebrity Ad Playbook

The Primal Call to Protect: Mutual of Omaha Revitalizes a 60-Year Legacy

A Footlong Leap Forward: Subway Resurrects the Sub Club

6 Questions Your CMO Will Ask in 2026—And How to Be Ready

The Eli Lilly Approach to TV & Video Ad ROI

Walmart Turns Whoville Into WhoKnewVille for the Holidays

Popeyes “Gets Saucy” with New Flavor Fun

“The Biggest Drop”: A Brand Collaboration Ties Into a Cultural Moment